In today’s episode, we get into the macro narrative, explore the rise of institutional Bitcoin adoption, and unpack how BTC-backed lending is quietly becoming a multi-billion dollar global market. We’re joined by Adam Reeds, CEO of Ledn, one of the largest retail Bitcoin lenders in the world. He breaks down how Bitcoin lending actually works, why CeFi is still thriving alongside DeFi, and what it really takes to never sell your Bitcoin again.